Marketing Manager

Marketing Manager | Retail | UAE

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

The Marketing Manager is responsible for planning, developing, and implementing all of the Organisation’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in Marketing, Communications and Public.

What you will do

Marketing, Communications and Public Relations

• Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the brand’s  image and position within the marketplace and the general public, and facilitate internal and external communications. All divisional marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
• Ensure articulation of the brands desired image and position, assure consistent communication of image and position throughout the Retail Division and assure communication of image and position to all constituencies, both internal and external.
• Responsible for editorial direction, design, production and distribution of all brand publications. Coordinate media interest in the Retail Division and ensure regular contact with target media and appropriate response to media requests. Act as the brand representative with the media.
• Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
• Provide counsel to chapters on marketing, communications and public relations and ensure regularly conducts relevant market research and coordinate and oversee this activity.
• Monitor trends and leads projects as assigned, such as cause-related marketing and special events.

Planning and Budgeting

• Responsible for the achievement of marketing, communications, public relations, mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the General Manager and Leadership Team.
• Develop short and long-term plans and budgets for the marketing, communications, public relations programme and its activities, monitor progress, assure adherence and evaluate performance. Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing, communications, public relations function.
• Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance and use this information to help brands operate with initiative and innovation.

Organisational Strategy and Brand Management

• Work with senior staff, other staff and volunteers to: develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction in organizational direction, programme, services, decision making and to ensure the overall health and vitality of the Retail Division.
• Develop and coordinate means to seek regular input from the brands key constituencies regarding the quality of programmes and services and the Retail Division relevance.
• Help formulate and administer policies to ensure the integrity of the Retail Division. Act as an internal consultant to bring attention and solutions to institutional priorities.

Business Growth & New Markets

• Managing market entry and store opening projects with corporate and principal provided resources, ensuring compliance to legislation and brand requirements. Responsible for all strategic operational plans including new territories.

Required Skills to be successful

Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities. Experience developing and managing budgets, hiring, training, developing, supervising and appraising personnel. Demonstrated successful experience writing press releases, making presentations and

Negotiating with media. Experience overseeing the design and production of print materials and publications. Commitment to working with shared leadership and in cross-functional teams. Ability to manage multiple projects at a time.

Strategic planning and analytical skills, All Microsoft Office Programs.

What equips you for the role

Minimum Qualification and Knowledge

Education: College or University level graduate (Marketing).

Minimum Experience

Extensive experience in Retail preferably from the Fashion and Beauty industries.

Behavioral Competencies

Strong communication skills, confident decision maker, leadership skills and strategic thinking. Keeps up to date with the latest trends and brands, Strong marketing focus, and is eager to learn.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.