Marketing Executive

Aldar Education is currently seeking an outstanding Marketing Executive to join the Marketing and Enrolments department.

As the leading education group in Abu Dhabi, we provide inclusive and innovative learning that inspires and empowers communities. We offer a range of brands for all learners in our community, from nursery through to adult education.  We offer the broadest choice of curricula. In the largest number of locations in Abu Dhabi.

Starting with one school and 250 students in 2007, Aldar Education has grown into a highly sought after education provider, now supporting over 38,000 students in 31 schools and a growing network of almost 5000 educators, with over 100 nationalities, offering a wide range of curricula and ancillary services such as a Teacher Training Academy.

Working collaboratively, our education network’s purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi’s government. Today, Aldar Education’s efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education.

As a member of the Marketing & Enrolments team, the Marketing Executive will ensure delivery of marketing and communications activities for Aldar Education and its schools’ portfolio to support students’ recruitment and positive parent experience and retention.

To embody the values, vision and ethos of Aldar Education and assist the Marketing Manager in delivering impactful marketing and communication campaigns whether for advertising purposes or to contribute to long term positive reputation for our schools.

Main Duties

• To be responsible for the delivery of marketing activities for internal and external stakeholders to promote Aldar Education and its portfolio of schools.
• To be the main point of contact for marketing requests (design work, events support…) and day-day tasks.
• To be responsible for all events management and in schools’ activation for prospective parents.

Specific Duties

• To promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, local and national businesses, press and social media outlets.
• Through a range of marketing, communication and social media tactics develop stronger loyalty and advocacy for the school and the wider Aldar Education group to ensure school meets its recruitment, reputation, and enrolments’ targets.
• To support the Marketing manager in the execution of the marketing strategy and support the creation of a school specific marketing plans, working closely alongside with the respective Principal.
• To coordinate the production and execution of campaign production schedules, enabling the production teams to gather all required content (across video, voice recordings, photography, interviews, and written content).
• To plan the schools’ print marketing needs for the year and liaise with the graphic designer to coordinate production schedule and ensure delivery to school in a timely manner.
• To support the schools with the development of their annual internal and external communications plans in line with their USPs and key messages specific to the school to initiate internal events and showcase students’ success stories.
• To coordinate key content production, incl. scheduling across social media platforms to build on schools generated content and increase their visibility to new audiences through planned use of social media boosts.
• To support with management of the digital campaigns for all schools and review monthly performance for optimizations.
• To work with third-party website to create PR opportunities and increase awareness.
• To create an annual schedule of website updates for the school and take responsibility for planning and liaising with each PRE, to ensure all content is refreshed regularly, at appropriate times in the year.
• To coordinate internally focused parent/community events to engage parents in school activities and celebrations and report on outcome of events.
• To plan, coordinate and support the PRE in designing material to support and promote the school’s academic and non-academic achievements.
• To guide and ensure that the school meets Aldar Education branding guidelines. This will be regularly reviewed and includes, signage, collateral, touch points, etc

Minimum Qualifications  

• Bachelor’s degree in Marketing

Minimum Experience    

• Experience in a marketing and/or communications

Job Specific Knowledge & Skills  

• Proven experience in developing and executing social media strategies across META platforms (Facebook, Instagram), LinkedIn, and TikTok.
• Fluency in using Salesforce Marketing Cloud for campaign creation, automation, audience segmentation, and reporting.
• Expertise in email marketing, including copywriting, template development, audience targeting, A/B testing, and performance reporting.
• Ability to track and report on all digital marketing activities, including campaign performance, community engagement metrics, KPIs, and budget/expenditure reports.
• Strong content writing skills for emails, social media, and website content.
• Experience in building and maintaining dashboards to visualise digital performance, budget usage, and campaign effectiveness.
• Ownership of a marketing activity tracker and planner to ensure alignment with timelines and strategic goals.
• Fluent English & Arabic communication skills, written and oral.
• Attention to detail with diligent follow up, and able to execute in a timely manner.
• Effective communicator at different levels, both orally and in writing.
• Interpersonal skills, able to operate in a multi-cultural environment.
• Computer literate, including all social media platforms.
• Attentiveness, able to listen effectively and ask questions
• A team player, willing to support colleagues to deliver results
• Willingness to learn
• Skilled in multi-tasking and handling pressure.
• Organizational ability, of self and others.
• Initiate effort and energy beyond the typical workday, where the tasks require additional commitment

WHAT WE OFFER:

Aldar Education offers an attractive remuneration package. Our employees have access to a wide network of professionals and opportunities to lead and contribute to training others as well as developing themselves.

Aldar Education is keen to hear from like-minded, forward-thinking leaders who would welcome the challenges and opportunities that we have to offer.

This job description is not all-inclusive. Aldar Education reserves the right to amend this job description at any time. We are an equal opportunity employer, committed to a diverse and inclusive work environment. We are also mindful of our national development strategy and encourage UAE Nationals to join our company.

Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.