Website Careem
Careem is the technology platform for our region. A region of over 600 million people that extends from Morocco to Pakistan, Turkey to Sudan. It’s an area of the world that up until now, has largely missed out on the transformational power of the internet revolution – but through its ambition and focus is catching up fast. Half of the population are under 25, and the same amount are connected to the internet yet only a small proportion have bank accounts, access to public transport and critical infrastructure.
CRM Martech Manager – Food
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the team
Careem CRM & Martech team is on a mission to provide the right communication to the right customers at the right time. As a key part of the growth lever, we enable teams to plan and deliver the right offers and achieve scalable growth. We provide the ideal nurturing and challenging environment to achieve our ambitious goals. We support psychological safety and ensure that every team member works in the most productive environment.
What you’ll do
We are looking for an experienced Martech expert who will be responsible for supporting the Careem businesses to deliver impactful campaigns by driving initiatives around personalization, automation and content enrichment . This role will work closely with internal and cross-functional teams across global markets to assess, plan and execute the engagement marketing strategy via outbound [email, push, sms, webhooks, digital, etc] and OnApp Marketing channels.
- Optimize performance of outbound marketing channels (Push, WhatsApp, eMail, WhatsApp etc)
- Manage experimentation roadmap to test and scale new features/construct geared towards increasing impact of CRM initiatives
- Support in driving usage of gamification construct across CRM channels
- Lead Martech projects requiring API integration with external technology partners and inhouse platforms to drive additional marketing use cases
- Collaborate with data team to set-up data pipeline required to track content performance across all all CRM channels
- Lead initiative on CRM Analytics to monitor health of CRM channels and provide recommendation
- Leverage automation for reducing manual intervention and optimize content operations
- Collaborate with engineering and product teams to ensure events and customer attributes are accurately configured
- Support CRM team setting up complex campaigns and troubleshooting campaign issues
What you’ll need
- 2-5 years experience of working in similar role
- Exposure of working with CRM platform like Braze, Moengage, Clevertap etc
- Proficient with email coding (responsive design – HTML, CSS, Shopify Liquid) languages
- Exposure of working with Python, Javascript and SQL
- Experience of creating Restful API to communicate between internal micro services and external tools
- Familiarity with design tools such as Sketch or Figma is good to have
- Experience of creating dashboards using tools similar to Tableau/Power BI are good to have
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a Careem colleague you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Enjoy the flexibility that comes with the trust of being an owner; work in a hybrid style with a mix of days at the office and at home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including: gym, health club and training classes.
To apply for this job please visit boards.greenhouse.io.