Assistant Social Media Manager

Social Media:

• Take full ownership of all Social Media channels following social media guidelines & brand tone of voice as set by W Hotels and DOM.
• Develop yearly Social Media Marketing Strategy supporting overall resort marketing strategy with a multi-leveled approach, leveraging awareness over activities & campaigns, customer relationship management/community building & revenue generation.
• Create and execute an F&B, rooms and spa specific Social Media Marketing strategy and establish yearly measureable goals.
• Maximize hotel presence over all existing Social Media Channels & constantly monitor effectiveness of strategies in place
• Proactively initiate or pilot new activities to ensure constant community engagement & support of ongoing activities
• Monitor online reputation & ensure constant engagement of different operational teams.
• Ensure all stakeholders are engaged and aware of social media activities & efforts and track results via proactive communication, reporting and training
• Make changes and updates to hotel and F&B websites as and when needed.
• Responsible for monthly newsletters and email blasts to database

F&B

• Coordinate communication & sourcing of F&B activities with Outlets Manager’s & F&B teams to ensure ongoing renewal & engagement with new content.
• Support DOM in driving the F&B tactical calendar by ongoing support over content & rich media presence on all online channels supporting F&B outlets (website presence both internal & external channels, tactical email & campaigns scheduling, Search Engine Optimization activities..)
• Keep updated on new information relating to promote online F&B outlets & competitors activities
• Support DOM & F&B Outlet teams in optimizing F&B online conversions to achieve Resort’s revenue targets.

Administration

• Managing Time &Attendance
• Filing of all invoices/barter agreements and contracts
• Monthly report for Marketing and Social media/Digital

Team Work

• Assist DOM in implementation of digital marketing campaigns to ensure delivery within the set deadlines
• Support Tactical marketing campaigns by driving development of the local database with all relevant teams (F&B, Spa, recreation, rooms)
• Ensure social media coverage & activation of F&B or PR related events taking place in the complex and assist with organization
• Support internally any complex team member requiring assistance with digital or online related queries
• Follow all specified policies and procedures in the hotel

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

• Good understanding of new developments, best practices & trends in the Social Media Sphere & strong experience in managing social media communities.
• Excellent knowledge of hospitality industry/service-related industry, ideally F&B. Marketing experience is a plus.
• Excellent written and spoken English fluency
• Strong communication & creative copywriting skills
• Ability to easily connect with people and to continually find new ways to engage & source new conversation starters.
• Ability to multi-task & work with several teams
• Passionate about photography and video content
• Bring the W brand, programming and happening to life through killer content creation