Website Careem
Careem is the technology platform for our region. A region of over 600 million people that extends from Morocco to Pakistan, Turkey to Sudan. It’s an area of the world that up until now, has largely missed out on the transformational power of the internet revolution – but through its ambition and focus is catching up fast. Half of the population are under 25, and the same amount are connected to the internet yet only a small proportion have bank accounts, access to public transport and critical infrastructure.
Growth Lead
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the team
We are looking for a Growth lead to join our world-class Growth Marketing team. The purpose of the Growth lead role is to help the Growth team to plan, manage and execute Careem Pay Growth. You will be accountable for providing strategic insights and solutions to decision-makers based on data analysis. This role will work closely together with the General leads, Product teams, Marketing leads and the Central Growth Team, providing insights and solutions to various growth issues and driving forward strategic direction.
What you’ll do
- Own the customer lifecycle management process – by planning and tracking campaigns with incremental impact and working with product teams on features and improvements
- Embark on exploratory data analysis projects to achieve better understanding of discover untapped areas of growth to scale and programmatically automate the growth process across different Careem verticals
- Find ideas to improve growth KPIs by continuously A/B testing different ideas
- Work in cross-functional teams with product, engineering and marketing side by side to tackle growth
- Build dashboards for monitoring KPIs and performances
- Provide updates and insights to the organization on targets and budgets
What you’ll need
- 3-5 years of relevant experience
- Statistics – A/B testing, uplift calculation, p-test, t-test, statistical significance
- SQL – Intermediate to proficient skills to perform data analysis
- Tableau – Dashboard design and automation preferred
- Experience in CRM and analytics tools such as Google Analytics, Mixpanel, Braze, Optimizely is a plus
- Experience in data science/ machine learning projects (Predictions, classifications)
- Python – (great to have, not a hard requirement) Scripting and automation of tasks (Pandas, Numpy, Requests, JSON) preferred
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
To apply for this job please visit boards.greenhouse.io.